Caixa Lotteries Strategies to Conquer the Brazilian Market: Relaunching Scratch Cards and 'Bets' Betting

Lucíola Aor Vasconcelos, CEO of Caixa Lotteries, announced during a public hearing at the Chamber of Deputies' Financial and Control Oversight Committee that the company is planning to launch new products to face competition in the Brazilian gaming market. Among the initiatives under study are the reintroduction of instant lottery (scratch cards), discontinued in 2015, and the introduction of 'bets' betting, to be operated by lottery agents.

The creation of the Caixa Lotteries subsidiary in 2016 allowed the company to focus exclusively on the lottery business, which has undergone significant changes in recent years. With the Supreme Federal Court's decision in 2020 breaking the Union's monopoly on lottery exploration, new opportunities and challenges have emerged for sector operators. Additionally, competition from virtual betting has impacted the performance of lottery agencies, which face financial difficulties due to reduced earnings.

In this scenario, Caixa Lotteries is seeking strategies to strengthen its position in the market and ensure the success of its operations. The relaunch of instant lottery and the introduction of 'bets' betting are part of these efforts, aiming not only to attract new players but also to improve the business environment of lottery agencies.

Lucíola emphasized that the new products should benefit the 13,300 lottery agencies that sell Caixa games, providing them with opportunities to increase their revenues and strengthen their businesses. She also highlighted the role of lotteries as an important source of resources for government social programs, ensuring that there is no forecast of loss of state control over Caixa Lotteries.

Currently, Caixa Lotteries offers a variety of traditional games that have already won over millions of Brazilians. Among the main existing games are:

Mega-Sena: One of the most popular games in the country, Mega-Sena offers the chance to win million-dollar prizes by matching six numbers out of 60 available.

Lotofácil: Known for its ease of betting, Lotofácil allows players to choose 15 numbers out of 25 available. The player wins prizes by matching 11, 12, 13, 14, or 15 numbers.

Quina: In this game, participants choose from five to 15 numbers out of 80 available. Five numbers are drawn, and prizes are awarded to those who match two, three, four, or five numbers.

Dupla Sena: As the name suggests, in Dupla Sena, the player can compete in two different draws with a single bet. Six numbers are drawn in each draw, and prizes are awarded to those who match three, four, five, or six numbers in each draw.

Timemania: In this game, in addition to choosing 10 numbers out of 80 available, participants also select a favorite soccer team. In addition to the main prizes, there is also a specific prize for those who match the drawn soccer team.

These established games are part of Caixa Lotteries' portfolio and continue to attract thousands of players every day. With the addition of new products, the company seeks to complement this offering and further diversify the options available to bettors.

+Millionaire is one of the most recent games introduced by Caixa Lotteries, offering a unique betting and prize experience. This game features an innovative format, allowing participants to compete for millionaire prizes with extra chances to win through "lucky clovers."

To participate in +Millionaire, players choose six numbers from the available ones, aiming to match the six numbers drawn. Additionally, each bet includes a selection of lucky clovers, which are additional numbers randomly chosen by the system. These lucky clovers can increase the chances of winning secondary prizes, adding extra excitement to the game.

The prizes of +Millionaire are highly attractive, with significant amounts awarded to winners of different number combinations. Since its launch, +Millionaire has captured the attention of Brazilian players, offering an exciting alternative to Caixa Lotteries' traditional games. To date, no bet has hit the main prize of this game.

The introduction of new products by Caixa Lotteries marks a crucial step in its journey to consolidate its position in the Brazilian gaming market. The relaunch of scratch cards and the introduction of 'bets' betting represent innovative strategies to attract new customers and strengthen lottery agencies. With these initiatives, Caixa Lotteries reaffirms its commitment to innovation and the economic development of the country. By providing more diverse and attractive gaming experiences, the company is not only meeting consumer demands but also contributing to the sustainability of the gaming sector in Brazil.